From the paddy fields of Punjab to plates across 50+ countries — Master Rice has been crafting premium basmati and aromatic varieties since 1990.
Explore Our Story
In 1990, in the heart of Pakistan's basmati belt, our founder set out with a simple promise — never compromise on grain quality, regardless of cost or convenience. That promise became the foundation of every bag we pack today.
For 35 years, we've worked alongside the same farming families, perfected our aging process, and built relationships with importers, distributors, and retailers in over 50 countries. The packaging has evolved. The principle hasn't.
Every grain that leaves our facility carries that promise — from our hands to your plate.
The Master Rice Family
Karachi, Pakistan · Est. 1990
From a single family operation in Punjab to one of Pakistan's trusted rice exporters — the story of Master Rice is written in soil, water, and grain.
1990
First mill opens in Punjab. A family promise becomes a business — premium basmati, no compromises.
2005
First export shipments reach the Gulf, then Europe. Master Rice becomes recognised in 20+ countries.
Today
50+ countries, 200+ partners, the same family at the helm — and the same promise in every grain.
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Years of Heritage
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Countries Served
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Tons Annually
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Global Partners
Every step of our process — sourcing, milling, aging, and packaging — happens under one roof in Karachi, with the same care we'd take for our own families.
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From single containers to ongoing supply contracts — let's discuss how we can bring premium Pakistani rice to your market.